Privacy Policy of Raga Fashion

Last Updated: April 15, 2026

At Ragafashion.com, we value the trust you place in us. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our website or make a purchase. By using our services, you agree to the terms outlined here.

1. Information We Collect

We collect information to provide better services to our users. This includes:

Identity Data: Name, date of birth, and gender.
Contact Data: Billing address, delivery address, email address, and phone numbers.
Transaction Data: Details about payments to and from you and other details of products you have purchased from us.
Technical Data: IP address, login data, browser type and version, time zone setting, and location data.
Usage Data: Information about how you use our website, products, and services.

2. Lawful Basis for Processing

Under the DPDP Act 2023, we process your data based on the following:

Consent: You have given clear consent for us to process your personal data for a specific purpose (e.g., signing up for a newsletter).
Contractual Necessity: Processing is necessary for a contract we have with you (e.g., delivering your order).
Legitimate Interests: Necessary for our business interests, such as improving our website security or marketing.

3. How We Use Your Data

We use your information to:

Process Orders: Manage payments, fees, and charges and deliver your fashion products.
Customer Support: Notify you about changes to our terms or respond to your queries.
Marketing: Use your Identity and Contact data to form a view on what we think you may want or need (you can opt-out at any time).
Website Optimization: Use data analytics to improve our website, customer relationships, and experiences.

4. Data Sharing and Third Parties

We do not sell your personal data. We may share your data with:

Service Providers: Logistics partners (e.g., BlueDart, Delhivery) and payment gateways (e.g., Razorpay, CCAvenue).
Professional Advisers: Auditors, lawyers, and insurers.
Legal Requirements: Government bodies if required by law or to prevent fraud.

5. Data Security

We have put in place appropriate security measures (including SSL encryption) to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to those employees and partners who have a business need to know.

6. Your Legal Rights

As per Indian law, you have the right to:

Right to Access: Request a summary of the personal data being processed by us.
Right to Correction/Erasure: Ask us to correct inaccurate data or delete your data (subject to legal retention requirements)
Right to Withdraw Consent: You can withdraw your consent for data processing at any time through your account settings.
Right to Grievance Redressal: If you have concerns, you may contact our Grievance Officer.

7. Cookies

Our website uses cookies to distinguish you from other users. You can set your browser to refuse all or some cookies, but please note that some parts of the website may become inaccessible or not function properly.